7 Ways to Create a Footprint with Social Media Marketing
The social media space or the socialsphere is surely a noisy place. In between all the buzzing, tweeting, chatting, pinging, poking, liking, following and fanning it is important to focus on why you are there. Social media marketing helps in growing your business, marketing your innovative products, increasing your customer base, providing personalized service and most importantly in meaningfully connecting with your audience!
Here are brief pointers on how to get started with creating a social media footprint:
Define Objectives – Know what you want to achi9eve through social media. Is it to create new business connections? Is it to build a community or audience? Is it an extension of the blog with self generated content? Is it to establish your businesses’ expertise in a specific area? Or is it to generate sales? Be coherent now and stay clear of confusions later.
Establish a Dedicated Team – Every department of your organization will assert for the same amount of time in the spotlight. Establishing a dedicated team for social media management is the best way to set a distinct plan, defined objectives and management of social media coverage across the company.
First Impressions Count – Most people may not consider maintaining a complete online profile important. However, it is the only chance you get to make an impression. Providing relevant profile picture and information about yourself, the business and your company tells a great deal about how interested you are in people connecting with you.
Shout Out – Only by creating accounts and profiles is futile. People need to know you are there. Send invites, announce your presence and publicize your participation.
Be ‘Social’ - The reason why it is it called ‘social media’ is because it is a platform for people to be social. Interact, engage, connect, relate and openly share with your audience. It is the only way you can get to know them better and vice versa.
Patience ‘Pays’ - Creating an online social presence takes continuous effort towards building your audience and brand image. If you already have been ‘pinned’ on the map, social media will possible accelerate your coverage faster. However, if you are still in process of establishing your presence, it will take time. Constantly connecting with people and groups in your industry, engaging with your audience and networking with influential individuals will broaden your scope of creating a buzz.
Check out Competition – If you are unsure about how to go about it or wondering you are going in the right direction, check out your competition. Observe how other companies in your industry are behaving in the socialsphere. While it is a good way to avoid unnecessary experimentation and to find ways that work, it also provides insights on how you can set yourself apart.
Whether you have an established space in the socialsphere or not, conducting an audit is definitely good in defining objectives, devising strategy plans, implementing, integrating, coordinating and controlling customer experience.
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