How relevant are the tactics, techniques and tools used by B2B marketers in the digital world?
Can traditional perspectives and methods used for decades be adapted to a technology advanced system?
Let us take a look at how Database Marketers have different perspectives and attitude different from Digital Marketers.
Database Marketers spend time and effort in acquiring lists of prospects and rely more on outbound marketing techniques. They identify personas and create segmented lists based on which they target relevant messaging.
Digital Marketers, spend time on creating value from limited data rather than categorization based on specific personas. They build contacts through inbound digital marketing initiated by prospective customers who have responded to an advertisement or social media message.
Despite dissimilarities, database and digital marketing need to coexist just mass media marketing did in the past. What needs to be done is to bring about parity in perspectives. The thread that ties Database Marketers and Digital Marketers is that they are:
Technology enabled and dependant
Require customers database to gain insights
Focus on understanding customers and effectively utilizing that knowledge
To ensure smooth transition and integration, there has to be knowledge transfer from direct marketing companies and marketing service providers to digital marketers. Whether you are a database marketer or a digital marketer embracing differences and integrating the best of both worlds is the way forward.
Utilize your database to implement digital marketing strategies and gain actionable customer segments. Improve customer satisfaction and drive digital marketing ROI and profits! Get to know more
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